Give a Beat provides dance and world music lovers with a unique channel for activism and philanthropy, while affecting change in the face of inequality.




Give a Beat is a California based organization that serves as a catalyst for social change by bridging global electronic dance music culture with youth and families impacted by incarceration. 



We are a community of music lovers, musicians, artists, activists, promoters and entrepreneurs who care about the current state of domestic affairs, and want to create tangible opportunities for impact in vulnerable communities around the United States.

Music is our inspiration, mode of communication and conduit for change.



We draw on the positive aspects of dance music culture that tend to be misunderstood. Electronic and global dance music is a multi- cultural, multi-ethnic, global family that is connected through the universal language of music and dance. Music creates a culture of inspiration and hope, facilitating a meeting space for authentic and lasting personal and professional connections. There is an atmosphere of acceptance, freedom, peace, mutual respect, and empathy. By building solidarity among empathetic individuals, we create a catalyst for tangible social change by empowering others and restoring dignity to those who have experienced injustice.



Lauren Segal – President, Director - Give a Beat

Lauren was the Founder of NextAid, an LA based organization that harnessed the power of music to support sustainable development projects in South Africa and Kenya. Lauren coordinated over 100 benefit events, organized several benefit CD projects and initiated dozen of campaigns, earning NextAid the role of the leading activist organization in the industry.


Virginia Cheung – Vice President - Give a Beat

Virginia is non-profit development professional who has experience in helping small to mid-sized organizations create and implement fundraising strategies and organizational infrastructure.


Greg Lucas – Treasurer, Business Development - Give a Beat

Greg is the Director of Development for the world famous Preservation Hall Jazz Band. He has over 25 years in the creative industries, developing brand partnerships and activations to leverage pre-event marketing initiatives, on-site media and post-event rich content distribution to maximize ticket sales and exposure for sponsors.


Jessica Chan – Secretary, Legal Counsel - Give a Beat

Jessica is an immigration attorney passionate about furthering social justice and protecting human rights. She has worked for Amnesty International, the UNHCR, Public Counsel and more.


Asya Shein – Content, Lifestyle Marketing, Event Promotion

Asya is the Founder and Publisher of, the number one source for progressive soul music & culture since 2003. Having attended college in Detroit, Asya is long-time lover of the city and its techno roots.


Marissa Guzman – Singer Songwriter, Producer, DJ, Label owner, and Event Producer

Marissa is a Detroit native, has over 15 years in the industry, and is actively working on international collaborations with leading South African house music artists.


Dr. Dustianne North – Social Worker, Scholar, Activist

Her social services work has focused on direct services, as well as training and technical assistance, for programs serving youth and their families in highly distressed situations (youth in poverty, foster care youth, youth on probation, homeless and runaway youth, children of prisoners). 


Nickodemus DeSimone - Musician, Content Creator, Story Teller

 From being a resident DJ in the early days of Giant Step & Organic Grooves, to DJ & producing the Turntables on the Hudson parties since 1998, Nickodemus has been a steady force on the music scene for over 15 Years. He has traveled the world as a DJ since he was 18 years old.  


Chris Smith - Artist Relations, Business Development - Founder at Up All Night, Founder and CEO Om Records, Managing Partner at Monarch SF

Chris has been one of the most highly regarded pioneers in the house music industry for over 20 years.


Tomas Palermo – Digital Music Specialist, Journalist

Tomas has over 25 years of extensive writing and editing background for publications including XLR8, Bandcamp, SF Weekly, SF Bay Guardian, and URB Magazine.


Marlon Krieger - Photo Journalist, Documentarian

Krieger has been working on photography and film projects centered on education and women’s issues, including domestic abuse and modern day slavery.


Becky Mickletz - Project manager for Give a Beat

She also helps with overall marketing and design work.